One purpose of visioning is to describe a desirable and
compelling future, which will motivate people within an organization to work,
in a purposeful way, to achieve the vision.
Another purpose of visioning is to stimulate thinking about the
strategies and actions the organization will implement in order to realize the
vision.
- Focus
thinking with explicit “Focus Questions” that elicit the description of
plausible, desirable future events and conditions.
- Use
highly visual tools, which can be freely moved around, and which have
distinctive colors and shapes to classify ideas by meaningful
distinctions,
- Capture
and build a comprehensive group memory.
- Generate
decisions and commitments.
- Facilitate
communication and follow-up.
Suggested focus questions are:
- What are the performance goals and indicators that
must be adopted and implemented to align the organization toward a shared
purpose and vision? What will the state
of those indicators be when the organization has realized its vision?
- Considering that we are now five years into the
future, what are the new behaviors, activities, values, capabilities, goals
achieved and other states or events we can observe in our employees, our
leadership, our customers, our suppliers, our investors, and our dealings with
the community?
- What are the strategies, decisions, or actions that
will have to happen in order for our vision to be realized, and when should
each occur?
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